Local + Community Select

A timely, opportunity-driven campaign that speaks directly to displaced clients following another local bank’s merger—encouraging them to move to a bank that aligns with their values and offers stronger financial benefits.

  • The First Chatham Bank and Cadence Bank merger created uncertainty and disruption for local business and consumer clients, leaving those clients seeking stability, personal service, and trusted local support.

  • CSB introduced competitive, interest-bearing checking and money market accounts designed to help clients earn more while maintaining easy access to funds—paired with a relationship-driven, local banking experience. This campaign was activated through geo-targeted digital advertising, direct mail, and a dedicated (non-indexed) landing page, supported by localized messaging and a campaign-specific brand identity designed to resonate with both Savannah-area businesses and consumer account owners and drive both digital and in-branch conversions.