Local + Community Select
A timely, opportunity-driven campaign that speaks directly to displaced clients following another local bank’s merger—encouraging them to move to a bank that aligns with their values and offers stronger financial benefits.
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A local bank’s merger created uncertainty and disruption for local business and consumer clients, leaving those clients seeking stability, personal service, and trusted local support.
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CSB introduced competitive, interest-bearing checking and money market accounts designed to help clients earn more while maintaining easy access to funds—paired with a relationship-driven, local banking experience. This campaign was activated through geo-targeted digital advertising, direct mail, and a dedicated (non-indexed) landing page, supported by localized messaging and a campaign-specific brand identity designed to resonate with both Savannah-area businesses and consumer account owners and drive both digital and in-branch conversions.
For complete product details, current rates, and applicable disclosures, please visit coastalstatesbank.com.
Portfolio samples are illustrative only.